August 20, 2026
The Holiday Rush Starts Now: 7 Financial Moves Businesses Should Make Before Q4
Labor Day may still be a few weeks away, but for many businesses, the holiday season has already begun.
Retailers are placing inventory orders. Restaurants are planning for seasonal demand. Contractors are scheduling projects before winter. Professional service firms are setting revenue goals they hope to achieve before year-end.
Whether your busy season starts in September or December, one thing is true for almost every business:
The decisions you make in August and September often determine how successful the rest of the year will be.
Waiting until November to think about holiday staffing, inventory, taxes, or cash flow usually means you're reacting instead of planning.
Here are seven smart financial moves every business owner should consider before the fourth quarter arrives.
1. Build a Q4 Cash Flow ForecastCash flow problems rarely happen overnight.
They're usually the result of expenses arriving before revenue catches up.
Now is an excellent time to map out your expected income and expenses through the end of the year.
Include items such as:
- Payroll
- Inventory purchases
- Marketing campaigns
- Equipment purchases
- Insurance renewals
- Estimated tax payments
- Holiday bonuses
- Debt payments
A simple cash flow projection can reveal funding gaps while you still have time to address them.
2. Review Your Inventory StrategyFor product-based businesses, inventory is often one of the largest investments you'll make all year.
Ordering too much ties up valuable cash.
Ordering too little can mean lost sales during your busiest season.
Review last year's sales trends alongside current customer demand.
Ask yourself:
- Which products consistently sell out?
- Which items move slowly?
- Do you have enough lead time with suppliers?
- Are there opportunities to negotiate pricing by ordering earlier?
Inventory planning isn't just about stocking shelves—it's about protecting cash flow and ensuring you have the right products available when customers are ready to buy.
3. Make Sure Financing Is Available Before You Need ItOne of the biggest mistakes business owners make is applying for financing after cash flow becomes tight.
Banks and lenders generally prefer working with businesses that don't urgently need money.
If you think you may need a line of credit, equipment financing, or working capital this fall, begin those conversations now.
Having financing available doesn't mean you have to use it.
It simply gives you options—and options create flexibility when opportunities arise.
4. Evaluate Staffing Before You're Forced to HireHiring during your busiest season often means hiring under pressure.
Review your staffing needs now.
Can technology automate repetitive tasks?
Can existing employees be cross-trained?
Do seasonal workers need to be recruited before demand peaks?
Planning ahead often results in better hiring decisions, lower labor costs, and a smoother experience for both employees and customers.
5. Review Your Tax Position Before Year-EndMany of the best tax-saving opportunities disappear once the calendar turns to January.
Now is an ideal time to estimate where your business is heading financially and determine whether adjustments should be made before year-end.
Questions worth asking include:
- Is your business on track for a higher tax bracket?
- Should equipment purchases happen this year or next?
- Would Section 179 expensing or bonus depreciation help reduce this year's taxable income?
- Should additional retirement plan contributions be considered?
- Is it beneficial to accelerate income or defer expenses—or vice versa?
Waiting until tax season often means reviewing what happened.
Planning in August gives you the opportunity to influence the outcome.
Planning Tip: August Planning vs. January PlanningThink of tax planning like steering a ship.
Planning in January is mostly about reporting where you've already been.
Planning in August gives you time to change course.
Those extra months may allow you to time equipment purchases, adjust estimated tax payments, increase retirement contributions, improve cash flow, and take advantage of strategies that simply aren't available after year-end.
The earlier you begin planning, the more options you typically have.
6. Revisit Your Pricing StrategyMany business owners review pricing only after profits begin shrinking.
Instead, look at your numbers now.
Have supplier costs increased?
Has payroll become more expensive?
Are your margins where they should be?
If your costs have changed significantly over the past year, your pricing strategy may need to change as well.
Customers generally accept thoughtful, well-communicated price adjustments more readily than business owners expect. A small adjustment today may have a meaningful impact on profitability throughout the coming year.
7. Schedule Your Year-End Planning Meeting EarlyOne of the busiest times for tax and financial professionals is November and December.
Waiting until the holidays to begin tax planning often limits the strategies still available.
Scheduling a planning meeting in late summer or early fall provides time to evaluate:
- Estimated tax payments
- Equipment purchases
- Retirement contributions
- Entity structure
- Cash flow
- Year-end deductions
- Growth opportunities for the coming year
The earlier you start the conversation, the more planning opportunities you'll have.
Don't Let the Holiday Season Catch You Off GuardSuccessful businesses rarely stumble into a strong fourth quarter.
They prepare for it.
The businesses that finish the year with healthy cash flow, manageable tax bills, and strong profits usually started planning months before the holiday rush arrived.
August is the perfect opportunity to step back, evaluate where your business stands, and make adjustments while there's still time for those decisions to have a meaningful impact.
A few proactive conversations today can often prevent costly surprises later.
If you haven't reviewed your business's financial position recently, contact our office. Together, we can evaluate your cash flow, identify tax-saving opportunities, and build a strategy to help your business finish the year strong and enter the new year with confidence.
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